In 1983, Mr. Rolesh Shah embarked on an entrepreneurial journey by establishing New Freezeland, a humble sandwich and coffee haven nestled near the illustrious GLS College in Ahmedabad, Gujarat, India.
New Freezeland played a pivotal role in bringing a culinary revolution by introducing a culture of premium grilled sandwiches and clubs in Ahmedabad. Alongside the sandwiches, its espresso, cold coffee & thick shakes found a fierce fan following too and captivated the hearts of foodies across all age groups.